This Black Friday, we're donating 20% of sales to Protect Our Winters
We’ve thought long and hard about Black Friday over the last few years, and it just doesn’t sit right with us. So, for the third consecutive year, we’re opting-out of offering discounts and contributing to the necessary madness that surrounds this time of year. You can find out a little more on this here.
As part of taking a stand against the phoney discount bullsh*t, we’ve decided not to be selfish (when it would be so easy to!) and instead use our platform to give back. This year, we’re proud to link up with our long-standing partners at Protect Our Winters FR (POW), to donate 20% of all sales over the cyber weekend*.
POW helps passionate outdoor people protect the places we live and experiences we love from climate change – they do this through community education and engagement, organisational climate action support, and campaigns for systemic policy solutions. They’re doing some serious heavy lifting, and we want to do what we can to support this.
Our charity partners like POW mean that generations to come can enjoy the very same mountain sports that we all love, and that work is really important to us.
POW CARBON LITERACY TRAINING
In 2020, we launched our “No Skiing on Mars” capsule collection, a collaboration between Planks and POW. 25% of gross profit from this collection’s sales goes towards funding POW’s Carbon Literacy program, which works to educate businesses on how they can reduce their carbon footprint and become more environmentally friendly. Businesses have the power to influence change at scale, so we think this is a super important initiative. Learn more about the programme here.
We are committed to doing business the right way. To hold ourselves accountable we have taken the POW pledge. The pledge is a framework that outlines actions that we can take to reduce our carbon dependency. It covers all aspects of our operations: CO2 intensive activities such as logistics and manufacturing, and more immediate steps, like buying electricity from renewable suppliers and divesting from the fossil fuel industry. With guidance from POW, we have outlined Planks’ environmental goals for the future and plotted our roadmap to get there. It will culminate in a 50% reduction in carbon emissions by 2030 and the goal of being NetZero by 2040.